Apple is about to refresh its ecosystem, offering a glimpse into the future for its millions of users. Although smartphone innovation has plateaued, this year stands out as Apple plans to embed AI deeply into iOS, significantly enhancing the iPhone experience with only minor hardware changes.
Apple’s approach to Generative AI is more integrated compared to its competitors. This became evident during WWDC and was confirmed when companies like Google and Meta introduced similar features in their devices. Apple’s edge lies in how its AI integrates seamlessly across its product range, from AirPods to MacBooks, with AI functioning as a cohesive central system. An upgraded Siri, now enhanced with GenAI, is expected to boost user engagement, given its widespread use for various tasks.
The integration of AI is likely to strengthen user loyalty within Apple’s ecosystem, encouraging continued investment in its premium services. Canalys analyst Le Xuan Chiew points out that AI-driven features may attract users to the Pro models, creating new revenue opportunities for Apple.
Since 2020, Apple has managed to increase its average selling price by 25%, and this trend is expected to continue with the upcoming iPhone 16 series.
For those contemplating an upgrade, the decision depends on the features offered. The iPhone 16, expected to be powered by the A18 chipset, will not bring significant hardware changes to the base models, which might only see a revised camera module. However, the Pro models will offer advanced features targeted at professional users. The choice to upgrade will depend on how valuable these new features are to individual users.